Consultancy

Inratios supports organizations in shifting from complex structures to complex systems with simple, powerful logic. With a mindset grounded in proportional reasoning, abstraction, and systemic coherence, I help organizations bring clarity, direction, and balance to complex environments; without losing depth.

With a background in LEAN (black belt), healthcare management, crisis coordination, systems thinking, and innovation within the healthcare sector, I’ve spent years building solutions that combine clarity, simplicity, and effectiveness. My fascination with the exact sciences and philosophy led to the founding of Inratios — a space where thinking, measuring, and designing converge.

I’m Maarten van Kroonenburgh, founder of Inratios and creator of the Geometric Ratio Model (GRM); a new approach to geometry based on fixed proportions rather than π. GRM offers a measurement logic tailored to the digital paradigm we live in: visual, interactive, and driven by proportions rather than abstract formulas. It avoids classical rounding errors and introduces geometry that aligns with digital reality.

I’m open to collaborations with universities exploring the digital measurement paradigm, with designers and tech companies working on visual tools, and with organizations seeking to simplify without oversimplifying. Think in terms of consultancy, co-creation, or long-term strategic partnerships.

Inratios is not a conventional company — it’s an invitation to rethink how we see, measure, and understand the world around us.

For inquiries or early interest, you’re welcome to contact us directly.

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